Justbiz242 was founded by Bahamian journalist Natario McKenzie back in 2015 out of a desire to provide a wider platform for the promotion of Bahamian small business, entrepreneurs and the creative sector. Justbiz242 seeks to bridge the gap between SMEs and their target market by taking their stories to a wide targeted audience and providing them with information to grow and promote their businesses. 

Its mission is to inspire generations of Bahamians to dream big; to think global and to promote Bahamian creativity and ingenuity. Justbiz242 aims to become the voice for Bahamian entrepreneurs and SMEs and help propel their businesses to the next level.